Consumers want cheap sherri hill cocktail dresses

That makes celebrity product placement a big business, and Arlington Heights native Susan J. Ashbrook is an expert in the field.Graeme Moran, fashion writer at industry magazine Drapers, said: She is known for recycling coats, shoes and dresses.If celebrities wear it, consumers want sherri hill cocktail dresses.A self-described female Tim Gunn and celebrity stylist for the past 20 years, Ashbrook says getting a star to wear an item can not only be profitable for a company but also can put a brand on the fashion world’s radar.

Her new book, “Will Work For Shoes: The Business Behind Red Carpet Placement”, is packed with tips on how to get a celebrity to wear a product. She’ll tell you upfront, though: It’s no easy task.Designers and fashion retailers will send paparazzi darlings literally thousands of sale sherri hill prom dresses, so to get an item chosen and photographed takes networking, persistence, luck and a keen sense of the star’s style, Ashbrook said.

Some stars will wear only big-time designers on the red carpet. Some like to discover new talent. Others might hand down the items to their housekeepers.“Celebrities really do influence the consumer,” said Ashbrook, who now does consulting and gives speeches on how to match designers with celebrities.“In today’s world, it is incredibly competitive,” Ashbrook said. Regardless, “celebrity marketing is part of every marketing campaign.”